Setting an example against poverty with sports
Climbing the Kilimanjaro in Tanzania had an important, overriding goal. Together with a group of around 20 participants, the two health shoe entrepreneurs Karl Müller and Claudio Minder raised over 300’000 CHF for a local mother-child project.
Karl and Claudio were drawn to Tanzania, because they wanted to pay respect to the origin of the health shoes, which were inspired exactly 25 years ago by the upright and natural gait of the Massai nomads, and, in addition, to raise sponsorship money for the poorest in the region.
Karl and Claudio with the Massai in traditional robes.
In collaboration with the Christian relief organization “Compassion”, the Joya founders support a mother-child project. With the donations already collected, they will support more than 300 mothers and newborns for an entire year, so that they can receive optimal medical care and be freed from poverty. "As entrepreneurs, we want to leave our mark on our society, but we also want to set an example against extreme poverty," says Claudio Minder.
"We were able to see a deep joy for life in the sparkling eyes of these children. Despite extreme poverty, they are grateful for the tiny little things in life. This makes everyone aware of how privileged we are and what really matters in life," Karl and Claudio explain.
More impressions and memories about their unique experience in Tansania in the TV report of Tele Top here:
