Cooperation with furniture giant IKEA

Joya announces new cooperation with the swedish furniture giant IKEA. Goal of the cooperation will be to manufacture a fashionable healthy shoe out of used IKEA carrier bags, so that employees and customers can walk especially healthy and comfortable through the endless corridors of the furniture store. The new IKEA shoe is 100% vegan, is called “IKEA Billy” and is made of old IKEA carrier bags and one of Joya’s produced soles, which will connect due to a click-system. The cooperation of the two brands is the result of the IKEA competition, where innovative businesses called upon to contemplate, how...

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